My First Love – Design and People !
I am an UX Program Manager & a Visual Designer with a flair for designing and content writing. My only goal is to bring joy on someones face with my designs!
It’s strange how I started with designing logos and letterheads in my college days , went to a whole lot of varied activities and finally came back to designing after almost 20 years! Nothing gives me more pleasure than the world of fonts, colours, creativity, collaborating with people and am amazed at the happiness and positivity it can create.
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A bit about Me
Hi, I am Alka, a Visual UX Designer and Program Manager, currently a freelancer. Design, I believe is very powerful medium and can bring so much joy. I strive to use my special creativity to make people happy and positive.
From an Equity Analyst to a UX Program Manager , I have worn many hats. Now I just want to focus on my first love - to create visually and aesthetically beautiful user centric designs. I have always loved to step out of my comfort zone and rediscover the real ME. I have been greatly inspired by all my talented co workers on this journey and learnt about web and app development and designing, content writing, user research, competitor analysis and more.
I love to travel, to sing with abandon - now being trained, passionate about good food, meditation and Yoga.
Available for Collaborations, Projects and some great conversation !!
Work Experience
Freelance UX Copywriter I Storyteller I Designer
2021-2024
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Successfully handling social media for a platform for children with neurodiversity. A 100% increase in visibility in 1 year. Also designing, writing and editing content for their brochures and presentations.
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Writing compelling scripts for social media videos and reels for a prominent numerologist.
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Have written well researched content for a overseas cricket bat store.
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Curating interesting, user centric content for the social media of a well-known spiritual school.
UX Program Manager and Project Head
2017 - 2021
Dynamic Web solutions Private Ltd
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Planned and drove the execution of design projects from inception to completion according to project plans and stakeholder expectations.
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Efficiently communicated goals and design direction with key stakeholders and leadership. Regularly presented the team’s work to senior managers and stakeholders for review and feedback.
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Guided the team on aesthetic and user happy designs. Worked closely with cross-functional teams and collaborated with product managers, developers, and designers to ensure continuity and integrity of design.
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Extensive formal UX experience, specifically for multiple devices.
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Ensured implementation of all usability processes and methodologies, conducted usability tests and provided necessary feedback to design team.
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Strong working knowledge of information architecture, task-flow models, UI Specs, Design Specs, user-centric design principles.
2011 - 2017
Product & Marketing Manager
Dynamic Equities Private Limited
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Conducted user research for our in-house Equity market-based product along with study of competitors to formulate a successful product.
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Content writing & editing for websites and App, curated designs for all creative and marketing material.
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Conducted quality analysis tests on all UI application, identified bugs and resolved it.
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Has strong Presentation and Communication Skills and interpersonal skills with the ability to advocate for your team’s design decisions
2006 - 2011
Manager - Equity & Commodity Research
Dynamic Equities Private Limited
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Led a team of talented and skilled market analysts for extensive research on the equity and commodity markets.
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Made investment decisions on behalf of HNI's
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Regularly collaborated with Stakeholders for research reports and investment rationale.
Education
1992
Diploma in Commercial Art
Birla Insititute of Liberal Arts, Kolkata/India
Learnt Logo and letterhead designing
1990
Bachelor of Arts
Major in Education and Psychology
Loreto College, Kolkata/India
Certifications
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Google UX Design Professional Certification
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Foundations of User Experience (UX) Design
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Start the UX Design Process: Empathize. Define and Ideate
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Build wireframes and Low Fidelity Prototypes
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Conduct UX Research and Test Early Concepts
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Create High Fidelity Designs and Prototypes in Figma
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Responsive Web Design in Adobe XD
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​Associate Certified Pranic Healer
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Selling Skills by Shiv Khera
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Blue Print for Success by Shiv Khera
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Hedge Funds Masterclass by Terrapin
Courses
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7 habits of Highly successful people by Steven Covey
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The 4 Disciplines of Execution by Franklin Covey
Skills
Branding & Identity, Visual Design, Concept Development, User Persona, User Flow, Design Research, Wire framing (low, mid, high), Low and High Fidelity Prototyping, Interaction & Interface Designing, Content Management, Google Analytics, SEO, SMM, Server Management.​
Tools
Design : Figma, Adobe XD, Sketch, Framer, Axure RP, Photoshop, Canva, MS Powerpoint, Square Space, Wix
SEO : Wordpress, Ahref, AWR, Semrush, Woo Rank, Screaming Frog, Seeking Alpha
Web : Spider Research Tool, Similar web, GT Metrix, Pingdom, Exotel, Go Daddy
Finance : MS Excel, Bloomberg, Falcon
Live Projects
2021 : www.shoponscratch.com, www.sanjanafashions.in
2017 : Value Stocks App, Chakra Energy Healing App, WPHF Healers App
2015 : www.worldpranichealing.com
2011 : www.valuestocks.in